The Internet and the web are changing. In an everlasting evolution, old websites are being left in the past, like dinosaur bones. The new web is taking over and businesses that get on this wave early will be able to ride it out for higher sales.
What most business owners don’t know is that many times a website visitor cannot even SEE their website. How could this be possible? More and more web users are surfing using their Smartphones and Tablets, and many websites simply aren’t compatible.
Most websites have not been properly designed or optimized for these devices. What happens when a user views your website with one of these devices is a completely un-usable website. Even worse is that as much as 25% of all website traffic is on mobile devices.
That means that 25% of your website visitors are unable to view your website! That’s like refusing to let 1 in 4 customers into your door. As you can imagine, a lot of businesses are losing tons of valuable sales from this critical error. Even more exciting is that you can “steal” business from your competitors by optimizing your website for mobile. Imagine this scenario:
Your prospective customer goes to a competitor’s website and can’t use it because its not ‘mobile friendly.’ Then your prospective customer, frustrated, keeps searching for another option. Miraculously, they come across your mobile friendly website and end up doing business with you!
Now imagine this happening dozens of times everyday. It could be years before your clueless competitors catch on to what you’re doing. By then it will be too late and you will have taken away a huge share of their market.
How do you get started on this? Well the best way is to either convert your existing website into a mobile friendly format, or to create a separate mobile website. Mobile devices like phones and tablets use what’s called XHTML, while “normal” websites use what’s called HTML. This is why it’s hard for mobile devices to use regular websites. They have only been coded in the old HTML instead of the next mobile friendly XHTML.
Another option is to leave your website as it is and have a second, mobile site created just for mobile surfers. This can be a great option because you can customize your site to make it easier for mobile users to use it. Mobile sites can be built relatively inexpensively and can work seamlessly with your existing website.
What happens is when a mobile user goes to your website, your website will automatically detect if they are using a mobile device. Then if they are, instead of taking your user to the normal website, it redirects the user to the special mobile site. This all happens in a matter of seconds and the website visitor doesn’t even notice. So you, the business owner, get the best of both worlds.
To get started with mobile websites, contact us today about how you can make your site mobile friendly. It can be done for less than you might imagine, and can give you a huge competitive advantage over your competitors for the next few years. Hurry before your competitor starts stealing your business from you!