The importance of responsive web design

The typical American consumer now shares his or her online time across several screens, according to a new comScore report. With around 100 million smartphones and over 50 million tablets out there, the importance of having a mobile-friendly website has never been greater.

As a business in the US, if your website doesn’t embrace responsive web design, you could be losing customers faster than you can say Ice Cream Sandwich.

In August 2012 alone, mobile web browsing accounted for 13.3% of all page views, which is double the percentage from just a year before. This number is only on the rise, while PC traffic is on the steady decline.

What does that mean for you and your business? It means that more than 1 in every 10 potential customers are viewing your site on their smartphone or tablet device, and if your site loses its visual appeal or functionality on those smaller screens, then you’re missing out on hundreds if not thousands of dollars.

Elements of your website, such as graphics and logos, menus and columns, drop down menus and form fields are just a handful of elements that are significantly affected by screen size and touch screen functionality.

Ericsson CEO, Hans Vestberg, predicts that more than half of Internet users will be mobile rather than PC by the end of 2013. “As we have the Internet in our pockets, our virtual and real worlds are coming together,” he says.

Is your website mobile-ready?

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