A well-designed website is like a beautiful car. When you drive around in a beautiful car, everyone notices. The same is true of having a great website. Everyone notices you and your website when it’s well designed. Your website is a statement and reflects on your company; when you have a low quality site, it affects how people see you. That’s why it’s important you get a high quality website that will impress your visitors.
You should take care that you have an up-to-date logo that is prominently displayed. If your company doesn’t have a great logo right now or could use a new one, you can easily get your website designer to help you with one.
Your color scheme should be something that is pleasing to the eyes and gives your visitors a feeling of credibility. Gone are the days of flashy colors and fluorescent themes. You need to make sure your color scheme is one that feels right for your business, matches your logo, and is aesthetically pleasing.
Understanding what kind of brand image you want to convey is going to play a big role in what kind of website design is best for you. For example, if you want a very professional feel you may go for a black and white or silver scheme with lots of professional photos. On the other hand if you want a more human approach you may load your website up with pictures of customers and stories surrounding your company.
You should think about what kind of pictures will help your website. If you are working with a web designer, one of the best things you can do for them is give them lots of pictures to work with. Pictures of your store, of you, employees, customers, products, everything you can get. Pictures and text are much more interesting than text alone.
You can further enhance your site by including a video of you welcoming your visitor to the website. You could also take your visitor on a tour of your business or if you deliver a service you can give a virtual tour of the process you go through. Videos are getting to be more and more popular, and visitors love them.
Think about what you want to say on your website and how you want to say it. For example your “About Us” page should contain more than just your basic information. It should give a personal touch about the people in your company, and talk about the purpose of your business. If you have a mission statement, it’s there you can talk about your company’s mission. Think about the feeling you want to create with your website content. Do you want visitors to see you as a highly respected, international brand or as their favorite neighborhood small business? What kind of impression you want to give your visitors is going to impact what you should say on your website.