SEO & Keywords: Small Business Owners’ Guide To Optimizing Your Website

Getting a top ranking in the search engines can be worth serious cash for any small business owner who knows how to take advantage of it. A top search engine ranking for the right keywords can bring your business sales and leads for years.

In order to reach the top of the search engines there are several keys to search engine optimization you must be made aware of. These are:

  1. Keywords
  2. Content
  3. Backlinks

These three pieces make up almost everything there is to know about search engine optimization. Whatever SEO tactic or strategy you try to use, chances are it will fall into one of these three categories. When you understand these three keys, you’ll know exactly how and why some websites rank so well.

Achieving top search engine rankings is simple; it’s just not always easy. As you will learn, search engine optimization is as much about hard work and elbow grease as it is “tactics” or “tricks.”


The first principle is choosing the right keywords. Ideally, the keyword terms you try to rank for should have the following characteristics:

> Low competition

> Highly targeted

> Profitable

> Large traffic volume

The perfect situation for anyone wanting to do search engine optimization is to find a handful of low competition, high traffic volume keywords that their customers are using. This situation is the easiest, safest way to make a ton of sales and profit with SEO.

The worst-case scenario is high competition, low traffic volume keywords that are both:

> Hard to rank for

> Have little payoff because of low traffic

There is an exception to this rule where a keyword is highly “profitable.” This is where the keyword you are doing SEO for doesn’t bring much traffic but it does make you a lot of money. Imagine this scenario:

> One keyword brings your website 1000 visitors per month and 1 sale

> Another keyword brings your website 100 visitors per month and 10 sales

Which keyword do you want? Naturally, you prefer to make 10 sales per month instead of 1 sale. This is why just focusing on getting a lot of traffic isn’t a good idea. Instead you should focus your SEO efforts on keywords that you can both:

  1. Get traffic from
  2. Make money from

There are plenty of search engine keywords that any SEO company can rank you for tomorrow… but don’t make you a penny in profit. In those cases, you’re just throwing money out the window. That’s why it is essential you research your keywords for both profitability and competitiveness. The more competitive the keyword, the harder it is to get visitors to your website for it. The more difficult it is, the more money, time, and resources it takes to rank in the search engines for that term.

In order to research your keywords, there are several tools I recommend you use:

Find out more about SEO, including Content and Backlinks in parts 2 and 3 of this article.

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