What is SEO? How do you measure SEO? How can small businesses do better at SEO?
SEO, or Search Engine Optimization, is the art of ensuring your company and its website can be found easily on search engines. The better your SEO, the higher you will rank in search results on Google, Bing, Yahoo, and more.
Below are some fast and easy tips to get your small business started with SEO.
1. Go Local
One of the best tips for small businesses wanting to improve their SEO is to make sure they localize their efforts. There’s no point trying to compete on a national level if your business focuses on the Chicagoland area. You’re going to get better results if you narrow down your keywords and marketing efforts to a small geographic area. Make sure you register your business on Google Places and Google+, which can both directly affect your search rankings.
2. Use Smart Keywords
The days when Google ranked websites by the keywords in their meta-tags are over, but that doesn’t mean keywords aren’t still important. Determine a short list of keywords that relate directly to your services and products, your target customers, and your target geographic region.
Make sure you use these keywords in page title, page content, and – when you can – the URLs to individual pages (this is especially helpful for articles or blog posts you publish). Be careful not to overstuff your website with keywords, though; or else Google will label you as spam.
3. Go Social
Spending a little time on social networks like Twitter, Facebook, LinkedIn, and even Pinterest, will help your website’s SEO. How? By engaging other users in sharing your website (especially any blog posts you publish), you are proving to Google that your website is relevant and valuable to others.
There are a lot of resources out their concerning Search Engine Optimization, but if you’ve got the basics covered, you should start seeing the results almost instantly.