SEO & Backlinks: Small Business Owners Guide To Optimizing Your Website Part 3

Now that you have discovered the secrets to “ruling the search engines” you are ready to learn how to quickly make your website popular online. As you will discover in this article, the Internet is really one giant popularity contest, and when you understand how to become popular, profits and website traffic come pouring in.

Getting backlinks has always been and, for the foreseeable future, will remain the most fundamental nessecity to ranking in the search engines. A backlink is a link from one website to another. It comes from the expression “link back to me,” which means you ask a website to link to your website.

Let’s take a closer look at a backlink:

When Website A links to Website B, it increases Website B’s popularity. People on the internet can then discover your website by clicking your link on someone else’s website. Let’s look at an example:

A website visitor goes to his favorite local sports team website, then he sees a link for your website’s “sport supply store” in his local town. The visitor clicks the link and arrives on your website.

This is the fundamental way people found websites online before search engines were invented. Now, search engines use the quantity and quality of website links to evaluate the quality of a website. Search engines have a basic assumption:

“The more geniune website links a website has, the better its content is.”

While this is not always true, this is how, in simple terms, most search engines work to this day. The more links that go to a specific website, the better the search engine thinks it is. So a huge part of the search engine optimization game is to get lots of website backlinks.

However, once people discovered this they started to abuse the process and buy links or get a lot of website links on cheap little websites. Then Google invented something called the “Page Rank.” The page rank is a way of evaluating the quality of a backlink. For example:

You get 3 backlinks from PR 10 websites

You get 100 backlinks from PR 0 websites

Google considers the 3 backlinks from the high “page rank” websites as better than the 100 backlinks from the low page rank websites. This means that not all website links are created equally. Page Rank basically works by this formula:

Links coming in / Links going out

The more websites that link to your website, and the less websites you link to – the higher your Page Rank. This is done to prevent websites from linking to 10,000 other websites. Previously, some people would link to everyone else so they could all manipulate the search engine rankings. So Google started punishing people for doing this so they would only link to a few websites each.

This means that backlinks are more valuable. The name of the game is to try to get as many high quality backlinks as you can. How exactly do you do this? Well there are quite a few ways to build backlinks to your website:

> Placing guest posts on other peoples blogs in exchange for a link back

> Writing articles and then distributing them to other websites and article directories in exchange for a link back

> Creating videos and posting them on video sharing websites like YouTube and including a link to your website on the video page

> Creating Facebook, Twitter, and other social media accounts, then linking back to your website

> Joining blog networks

> Emailing website owners who are non-competitors that you can exchange links with

> Doing social bookmarking of your websites using sites like Digg, Delicious, etc.

> Promoting your site on websites like StumbleUpon

> Adding social networking buttons to your website that makes it easy for users to share your content

> Joining website forums related to your site and including a link back to your site in your signature

Backlinks are the key, and essential tool for ranking your website on the search engines. Getting backlinks is about connecting with other websites and taking advantage of social networking. Find as many high PR backlink websites as you can and exchange links with them for higher rankings and profits.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>