Marketing Your New Business

Congratulations on starting your new business! After the initial steps of registering, licensing, financing, and all that “official” stuff, now comes the time to really get your hands dirty! Marketing your new business can be a lot of fun, and is the key to attracting new business. Here are a few pointers to help you on your way.

1. Determine exactly who your target audience is. If your product or service is already tailored for a niche audience, then you’re set. If, however, you were thinking that your business is for absolutely everyone, you may want to reconsider. What kinds of people are most likely to become your customers? Who would you most like to work with? Narrowing down your target audience is the first step in gaining their business.

Other Questions to Answer:

- Where can your audience be found? (i.e. On the web, social networks, etc)

2. Get a website. Even if you don’t sell your product or service via the Internet, having a web presence is highly important. In this technological age, people are much more likely to compare products and services online before they decide to invest their time and money. You’ll want to make sure your website looks professional, is user-friendly and easy to navigate, and is optimized to help people find you online without much effort.

Other Questions to Answer:

- After you register your domain name, who will host your website?

- Is your target audience mobile-savvy? If so, you’ll need a mobile-friendly site.

3. Build an online social presence. Even the smallest of businesses can benefit from having a strong social media presence. Beware of myths saying you need the biggest networks to profit. The goal is to build a community of followers with whom you can interact; these people are more likely to become your customers and refer others. A good social media presence also helps your website be found more easily.

Other Questions to Answer:

- Which networks best suit your audience? (i.e. Facebook, Twitter, LinkedIn, etc)

- What other content can you publish on social media other than self promotion?

4. Benefit from word of mouth marketing. Sometimes the best sales people are your current customers and clients. Once you’ve built a great rapport with them, make sure they know you appreciate referrals. You can even offer a referral bonus when they successfully spread the word.

The ultimate key to great marketing for you new business is to get creative. These are some of the initial steps for getting your marketing off the ground, and from there, focus on what works best for you and your company.

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