If you have a website or are considering creating a website, one of the biggest questions on your mind will be who’s going to see your website and what will they think? Well one of the best ways to get feedback and sales from your web marketing efforts is by promoting your website to your local community. In this article you will discover several easy and low cost ways to spread the word about your website to your neighbors.
Google Adwords & Microsoft Ad Network
One of the great things about these two advertising networks is they allow you to target who can see your advertisement very precisely. Often for only a few pennies you can get your website in front of someone in your local neighborhood who was searching for your services.
For example, imagine for a moment you own a house painting company in a medium sized city. You target people in your city who search on Google, Bing and Yahoo for:
Then, whenever someone in your city enters this in on any major search engine, your ad is displayed before them. You cannot get better prospective customers than people who are specifically searching for what you have to offer. Even better, it costs just pennies to get your ad in front of these people, and the sales can often be worth thousands of dollars to you. That’s one heck of a return on investment for a serious business owner like yourself.
If you don’t know how to advertise on these search engines, don’t worry; you can work with a professional online marketing company like ours who will take care of everything for you.
Flyers are a simple and easy way to get people interested in what you have to offer. A proven strategy is to send out flyers or post cards containing the basic information of what your company has to offer – then telling interested prospects to visit your website for more information.
Once they have arrived on your website you can give a full interactive sales presentation and have all the space in the world to fully sell your company’s services. Think of your website as a sales tool that enables you to cover as many positive points about your company as you like. Whether you want to show off your products and portfolio to presenting dozens of satisfied customers, you can do it all from your website.
Supermarkets, Libraries, Community Halls and Chamber of Commerce
You can place advertisements and alerts about your new website in all sorts of places like local supermarkets to your chamber of commerce. This may seem simple however there are two things to remember about these marketing methods:
- They are incredibly cheap to implement
- You could get dozens of sales as a result
When you add those two things together you can see why it is worth the tiny effort and expense to go through the trouble of displaying an ad for your website at supermarkets and community halls. It takes just a few pennies and minutes of your time, but it could bring you more sales and profits.
Think about it this way, you have almost nothing to lose but a lot to gain by using such a simple, but effective marketing strategy.
Craigslist and Kijiji
There are also local online classified ad websites like Craigslist and Kijiji that you can use to advertise your website and services on. What’s better yet is that it’s free to post your ad on these websites. You can advertise your website and your business to local people in your area for free.
Just go to the websites and create an ad; once it has been approved it will be instantly available for everyone to see on the world wide web.
Online Yellow Pages
Another option is using online yellow pages. This paid option is for people who use yellow page websites instead of a yellow page book. Then when someone searches for your type of business in your town or city, you will show up.
They will see your business along with a link to your website, and be able to visit it for all the information about what you have to offer. This is a great option for local businesses looking to expand their sales and website traffic.
Overall, focus first on taking advantage of the free methods we have covered and once you’ve exhausted them begin promoting your website with the paid ones. Doing so will allow you to profitably expand your business and increase your sales in your local community.