Articles

Blog Ideas for Business Owners

Brainstorming blog ideas for business blogs You probably already know that writing a blog on your business’s website can be highly beneficial. For starters, it helps out your SEO efforts, it lets customers know you know what you’re talking about, and it sets you apart from your competition. The downfall? It’s hard! It’s time consuming!…

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Web Site Templates: The Disadvantages

It’s highly tempting for many business owners to simply purchase a web site template when attempting to build a web presence for their company. And while the advantages, such as cost and time savings, may be attractive, web site templates do have their disadvantages. 1. Templates are unoriginal, not unique When you purchase a web…

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Marketing Your New Business

Congratulations on starting your new business! After the initial steps of registering, licensing, financing, and all that “official” stuff, now comes the time to really get your hands dirty! Marketing your new business can be a lot of fun, and is the key to attracting new business. Here are a few pointers to help you…

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SEO Basics for Small Businesses

What is SEO? How do you measure SEO? How can small businesses do better at SEO? SEO, or Search Engine Optimization, is the art of ensuring your company and its website can be found easily on search engines. The better your SEO, the higher you will rank in search results on Google, Bing, Yahoo, and…

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Should your company be blogging?

The blog world is huge right now, as well as ever growing. Which can make it quite confusing to any newcomer out there. If you’re wondering if your small business can really benefit from blogging, here are some answers. Blogging for business vs. personal blogging No doubt you’ve come across blogs that fall on the…

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The importance of responsive web design

The typical American consumer now shares his or her online time across several screens, according to a new comScore report. With around 100 million smartphones and over 50 million tablets out there, the importance of having a mobile-friendly website has never been greater. As a business in the US, if your website doesn’t embrace responsive…

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Video Interviewing and Its Impact on Recruiting

The technology needed to conduct video interviews has been around for a long while and the concept is nothing new. And yet recent months have seen a lot of buzz surrounding the topic and the best way to go about it when hiring. In fact, some of your clients may already be using it. But…

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