Brainstorming blog ideas for business blogs
You probably already know that writing a blog on your business’s website can be highly beneficial. For starters, it helps out your SEO efforts, it lets customers know you know what you’re talking about, and it sets you apart from your competition.
The downfall? It’s hard! It’s time consuming! And, oh, the writer’s block!
Even if you are able to carve out a little time each day or week to write, deciding what to write about can be tough. Here are a few ideas.
1. How To articles related to your industry. Without being too self-promotional, give some honest advice and tips about topics related to your industry. If you’re a salon, write about how to decide on a new hair cut. If you’re a restaurant, write about how to eat healthily when dining out. If you sell home décor, write about how to decorate your house for spring.
2. Read into search engine traffic. Provided you’re tracking web traffic using a service such as Google Analytics, you’ll be able to see what kind of search terms are driving people to your site. This will be particularly valuable if you have previous blog posts that rank well on Google. For example, if you’re a staffing firm and you see that the search phrase “words to use in a resume” is leading people to click on your website, chances are you have an article related to that phrase that you’ve written in the past. Write a new post with a new spin on the topic.
3. Answer recent questions. What questions have your customers and clients been asking you recently? Chances are, if one person is asking the question out loud, there are probably several people asking it in their heads. Write a post in answer to those questions.
4. Capitalize on recent news or trends in your industry. Jump on the bandwagon when any new trends or headlines have people in your industry buzzing. If you’re a health food store, what voice can you bring to the hot new diet everyone’s talking about? If you own a landscaping company, get writing about this abnormally cold winter we’re having.
5. Review your products, services, or work. Success stories, testimonials, or portfolio-style blog posts can work well if you approach them creatively. If you’re a photographer, people love browsing great photos, so a post featuring your latest shoot with a little background info about your subject is great. If you’re a local gym, highlight a member’s recent journey to fitness.
It may take a little brainstorming, and you may have to take a step back to get some perspective, but no matter what your industry, product, service, or profession, there are plenty of ideas out there waiting to be written.