Posts By: Louise Brook

Why Your Business Needs A Mobile Website

The Internet and the web are changing. In an everlasting evolution, old websites are being left in the past, like dinosaur bones. The new web is taking over and businesses that get on this wave early will be able to ride it out for higher sales. What most business owners don’t know is that many…

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How To Create YouTube Videos That Viewers Love

Creating videos that your viewers love can create a flood of traffic and sales for your business, provided you do it the right way. Video marketing is all about engaging your audience and pleasing them. Understanding what your customers want and how to give it to them is the key fundamental you must master. In…

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Blog Ideas for Business Owners

Brainstorming blog ideas for business blogs You probably already know that writing a blog on your business’s website can be highly beneficial. For starters, it helps out your SEO efforts, it lets customers know you know what you’re talking about, and it sets you apart from your competition. The downfall? It’s hard! It’s time consuming!…

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Web Site Templates: The Disadvantages

It’s highly tempting for many business owners to simply purchase a web site template when attempting to build a web presence for their company. And while the advantages, such as cost and time savings, may be attractive, web site templates do have their disadvantages. 1. Templates are unoriginal, not unique When you purchase a web…

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Marketing Your New Business

Congratulations on starting your new business! After the initial steps of registering, licensing, financing, and all that “official” stuff, now comes the time to really get your hands dirty! Marketing your new business can be a lot of fun, and is the key to attracting new business. Here are a few pointers to help you…

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SEO Basics for Small Businesses

What is SEO? How do you measure SEO? How can small businesses do better at SEO? SEO, or Search Engine Optimization, is the art of ensuring your company and its website can be found easily on search engines. The better your SEO, the higher you will rank in search results on Google, Bing, Yahoo, and…

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Should your company be blogging?

The blog world is huge right now, as well as ever growing. Which can make it quite confusing to any newcomer out there. If you’re wondering if your small business can really benefit from blogging, here are some answers. Blogging for business vs. personal blogging No doubt you’ve come across blogs that fall on the…

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The importance of responsive web design

The typical American consumer now shares his or her online time across several screens, according to a new comScore report. With around 100 million smartphones and over 50 million tablets out there, the importance of having a mobile-friendly website has never been greater. As a business in the US, if your website doesn’t embrace responsive…

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